put new technology to work for the benefit of our journalism. How? By testing these innovations in accordance with the principle of “lean statistics”.
INDIE will be flexible enough to explore all the alternatives for content format and methods of distribution, staying ahead in terms of efficiency and innovation.
The idea is that INDIE will be in a constant state of metamorphosis, able to adopt new forms of content – text, image, video, graphics – in accordance with what the reader is most interested in receiving, not what the journalist is most interested in producing.
This is why INDIE has a strategy for product technology (its own platform and sites): we will not merely be adopting a pre-determined model of journalism (written or audiovisual, for example). INDIE wants to be a 100% digital company and therefore has to produce cross-platform content for the digital environment.
How to reach this goal? By recruiting not only journalists but also developers, engineers and technicians who will allow us to incorporate their technological expertise, and with it the flexibility to absorb technological innovations that achieve success in the marketplace.
INDIE intends to use state-of-the-art technology to create the best possible product. One of the possibilities will also be to create cutting-edge technological tools for media, which can then be resold as products and services.
INDIE WILL INVEST IN TECHNOLOGY TO MANAGE RELATIONS WITH PARTNER STARTUPS, AND PROVIDE NEW TRUST AND PAYWALL FUNCTIONS. IT WILL ALSO PROVIDE THE MARKETPLACE INFRASTRUCTURE FOR INDIE AGENCY AND THE TOOL FOR INDIE DATA DEVELOPMENTS
INDIE is a journalism and technology start-up that puts technology at the service of journalism. What this means is that through technology, INDIE will:
(1) attain high editorial quality by investing in customizing our content and in developing homemade tools such as mobile sites and apps; a innovative paywall and payout system; a new Trust and Proof Management mechanism, relying on blockchain technology, to strength the authenticity, traceability and verification of our content; and in future, our own CMS.
(2) research innovative forms of media financing, with the development of a branch, INDIE DATA, aimed at collecting, analyzing, interpreting and, in future, monetizing data. INDIE DATA will have two objectives: (a) to be constantly improving our strategies for attracting subscribers by achieving greater understanding of who those readers are; and (b) in future, by creating specialized Data Journalism reports which will be produced for to governments, companies and NGOs in line with the existing “intelligence unit” model.
(3) develop our own technology, thereby owning a saleable product as intellectual property. The precedent was created by the Washington Post. By developing its own CMS, Arc Publishing, the company has created a product that can be sold. And Jeff Bezos’ estimate is that the proceeds will reach US$ 100 million per year.
As a media and technology company, INDIE will constantly