SYNDICATION
We have already described the impact of the global journalism industry crisis in Brazil. Between 2012 and 2015, 1,433 journalists were laid off in the country. Most international news in big Brazilian outlets comes directly or indirectly from foreign news agencies, since the vast majority of Brazilian news outlets have no correspondents or freelancers abroad. Folha de S.Paulo and O Globo, two of Brazil’s three main newspapers, have no correspondents outside the Americas. No Brazilian outlet has correspondents in the far East.
In short: the trend, at home and abroad, is to reduce staff and give work to third parties. INDIE regrets the sheer dimension of the worldwide crisis and its impact, but sees in it a motivation for this project and an opportunity for sustainability.
INDIE AGENCY will seize this opportunity. The agency will group together all the content produced by INDIE NEWS and INDIE PARTNERS. INDIE AGENCY will oversee the project’s business-to-business exchange, reselling part of its content to newspapers, websites, radio stations, and
any national and international cable TV channels acting in Brazil and willing to pay for our syndication service. Its role is to close the gap created by the cuts in editorial staff in Brazilian mainstream outlets by offering access to exclusive, high-quality content. In exchange, INDIE will gain sustainability.
One the differentials that will set INDIE NEWS’ international content will be the difference, and will set INDIE AGENCY apart from the competition, since will have the largest number of foreign correspondents of any Brazilian journalism outlet.
This means producing exclusive high quality content in different languages – text, photography, audio, video, data, graphics – that will be used in coverages, documentaries, special documentaries, multimedia specials, blogs, podcasts, newsletters, data specials, short and long documentaries, and in a second phase, periodic programmes for TV, web-TVs, radios, web-radios, also bearing in mind the Brazilian law that created quotas for the airing of national content on paid TV.
THE INDIE AGENCY WILL CONCENTRATE THE CONTENT CREATED BY INDIE NEWS NEWSROOMS BY THE WORLD. THROUGH SYNDICATION, IT ALSO INTENDS IMPACT THE JOURNALISM EMPLOYMENT MARKET BY VALUING THE INTELLECTUAL PROPERTY OF THOSE WHO CREATE THE CONTENT.
