A NEW ORGANIZATION MODEL FOR
If the old business model no longer serves, new media outlets need to devise a new organization structure. INDIE believes that this model will be based on the collaborative economy, relying on peer-to-peer value creation to produce content.
This model requires a new way of working: instead of a pyramidal and vertical industrial enterprise, based on the work of thousands of paid employees and subject to the decisions of a management committee, we would be looking at a galaxy. This galaxy would be a series of start-ups connected through networks that orbit around a nucleus, a digital platform: INDIE.
This network-based work structure would allow for a more flexible and horizontal way of producing content, but it is
not anarchical. Each start-up would keep its team of journalists, establish its editorial focus, its work routine, its area of operation. Then, it will connect to the digital platform, INDIE, which will produce its own content and also aggregate, edit, fact-check and publish, then disseminate, the content produced by its partners.
INDIE will also be responsible for generating revenue that will be redistributed to peers.
This strategy brings together independent and autonomous start-ups in a bigger initiative, with a clear objective: to amplify their reach and scope, and enable them to compete with mainstream media outlets in Brazil’s news market — all while giving a voice to people and themes that do not appear in mainstream.
INDIE INTENDS TO BECOME A FRANCHISE IN THE MEDIA LANDSCAPE. IN 5 YEARS, THE GOALS SET ARE:  THE CREATION OF INDIE AGENCY [b2b] ;  THE CREATION OF INDIE NEWS, THE NEW DIGITAL PLATFORM FOR INDEPENDENT JOURNALISM [b2c];  THE INTERNATIONAL EXPANSION, WITH THE FIRST FRANCHISE OUTSIDE ITS BETA MARKET, BRAZIL.