HENCE THE

NEED FOR INDIE

The industrial era of communication is coming to an end. Information is no longer being delivered to the public by trafficking in printed paper, with its concomitant high production and distribution costs. 

As Marshall McLuhan predicted, and geniuses such as Alan Turing and Tim Berners-Lee made reality, the reorganisation of society into networks has paved the way for the growth of a new type of media that breaks with the verticality that characterised print newspapers and relies on distribution by interconnetion, via a horizontal flow of information. 

This new technical revolution has opened doors to principles such as “collective intelligence” and “horizontal” communication tools, such as web forums, blogs, social networks. These new means of communication are symptoms of an open and increasingly global society. Meanwhile, the traditional journalism industry, which continues to produce content in a vertical manner, emblematic of a closed society, is becoming redundant.

INDIE’s mission is to investigate, inform, and inspire by producing credible, independent, non-partisan information both locally and on foreign affairs to an increasingly

demanding and sophisticated audience at a key juncture in the rapidly changing media landscape. 

Its challenge is to seize this moment and become an alternative to the deeply discredited and old-fashioned media outlets. It would do this by creating its own editorial team and building partnerships with existing independent news producers to generate a steady stream of reliable, up-to-date content for a new, high quality media outlet, supported by an innovative technology and a unique journalism organizational model.

By providing a significant alternative to mainstream media, INDIE aims to win the trust and loyalty of the ultra diversified, cosmopolitan, and nomadic reader that is every more demanding of elected officials and concerned both with the country’s social advances and its economic performance.

In doing so, INDIE can become a competitive, paradigm-shifting player in the homogeneous media landscape in Brazil, and an important part of public discourse nationally, reestablishing journalism’s social function as a reliable, ethical source of the kind of information that is essential for full, informed participation in a democracy. All this while preparing the internationalization of the project.

WITHOUT OPENNESS TO INNOVATION AND ENTREPRENEURSHIP, A BUSINESS LOOSES CONTACT WITH ITS AUDIENCE, BECOMES REDUNDANT, AND PRONE TO COMPETITION FROM MORE INNOVATIVE COMPANIES. THAT'S WHAT SCHUMPETER CALLED "CREATIVE DESTRUCTION"