WHY

BRAZIL?

media. In addition to that, the poor technological media market lacks of breaking-through digital media projects.

This scenario has opened up opportunities that INDIE is ready to seize before exploring the international market.

Brazil, with its population of 200 millions, is a burgeoning media market ripe for transformation. Its population is urban, with discretionary income and increasing demands for high quality information.

 

INDIE sees its audience as cosmopolitan, intellectually engaged, curious and open to the world – the public who took part in the June 2013 protests, a broad reaction against corruption, misplaced government priorities, and business-as-usual. This audience specifically rejected traditional media outlets and old political elites, in addition to demanding a more inclusive economy, a fairer society, and new ways of doing politics.

This audience, in a conservative estimate, could include 20 million Brazilians.

FREEDOM OF THE PRESS IN BRAZIL IS SEVERELY CURTAILED BY MEDIA CONCENTRATION AND A LACK OF PLURAL PERSPECTIVES. BUT THERE ARE VERY GOOD NEWS FOR A NEW MEDIA OUTLET

In its 2016 report, the NGO Reporters Without Borders (RSF) claimed that “continuing conflicts of interest in the Brazilian media and a very disturbing level of violence against journalists have caused Brazil to fall another five places in the 2016 World Press Freedom Index.” 

The problems resulting from the concentration of media property are long-standing. In 2013, an RSF report called Brazil as “The country of 30 Berlusconis,” a reference to the country’s highly concentrated media market, which is dominated by 10 hegemonic families with close ties to the country’s political and economic elites.

 

This leads to conflicts of interests, a lack of diversity of opinions, and self-censorship; furthermore, it means journalism is often used to further private interests. Its approach is socially conservative, since legacy media usually only backs traditional "right wing" politics.

In a national context facing a multi-dimensional crisis, this situation contributes to the deep mistrust of legacy