A COMMITMENT TO INNOVATION AND TECHNOLOGY
As a journalism and technology start-up, INDIE sees a journalism opportunity in the migration toward the increasingly multimedia digital environment. For this reason, the project will be at the forefront of the creation, development, and use of digital tools.
INDIE will deliver its content on a platform conceived and developed specifically for this project, with excellent technological support and easy, intuitive navigation in any digital environment — desktop and notebook computers, IOS and Android [tablets and smartphones] mobile applications.
By developing its own platform, INDIE will also create the tools to understand its audience and tailor its content to their interests.
INDIE will introduce a unique design and aesthetic into journalism, with an emphasis on creative presentation of news stories, photography and video documentaries, and a commitment to using audiovisual resources in innovative ways to tell stories that matter.
Its objective will be to record not only what goes on in the political and economic realms, but also to engage in broader societal debates with articles about lifestyle, social and cultural trends, as well as deeply reported
narratives grounded in deep expertise or personal experience.
INDIE is a digital-native publisher designed for readers that are increasingly digital-native.
The digital environment, with all its multimedia potential, represents a journalistic opportunity INDIE is ready to explore and develop. INDIE will be paper-free, devised from the start to suit a variety of digital devices.
As Jeff Jarvis points out in his article Death to the Mass, in a not too distant future, online publishers like INDIE will become content providers for big global information platforms, yet to be created. This model is already starting through tools such as News (Apple), Instant Articles (Facebook), Accelerated Mobile Pages (AMP, Google).
It will decrease start-up costs for new content producers, allowing groups of journalists to create brands and produce content in a simple and rapid process. For now, however, efficient distribution requires a website and mobile applications. Here are some of the tools that will distribute INDIE’s content:
A responsive, adaptive website with fluid templates and interfaces that are adaptable to user capacity, taking into consideration the characteristics of the devices and navigators that are used.
An active presence in tools such as Instant Articles, by Facebook, News, by Apple, and Google Accelerated Mobile Pages (AMP). In the case of Facebook’s IA, this will guarantee 30% profitability on income generated by Facebook’s embedded advertising.
To build this technological infrastructure, INDIE will count on its own team of developers, led by a head of product specialized in designing and developing digital media. This team’s expertise in the media sector is widely recognized in the European market, especially for its work in France’s leading newspapers.
INDIE WILL DISTRIBUTE YOUR CONTENT THROUGH ALL THE MOST IMPORTANT DIGITAL CHANNELS, AND ALSO BE AT THE POINT OF RESEARCH AND DEVELOPMENT OF NEW CONTENT SPECIFICALLY CREATED FOR THE ONLINE AUDIENCE